20x200 Art Gallery
(Post: English)
The Manhattan gallery owner launched the site in September 2007 to sell limited-edition prints and photography at prices low enough to attract first-time collectors, starting at $20 for a print from a run of 200.
Bekman, 39, worked for Internet companies including Meetup before opening Jen Bekman Gallery, where prices range from $1,000 to $20,000.
She bootstrapped the now-profitable Net venture for less than $1,000, with the help of contacts who donated time get the site running.
She now runs it with a staff of five (plus contractors), who also operate her gallery and a third venture, photo competition Hey, Hot Shot! that leads her to many of the photographers for 20x200.
She splits profits 50-50 with the artists, and her art-world cred assuages artists' fears that their work will be commoditized.
People know that I am not just moving product, she says. But the product moves nonetheless.
The e-gallery has shipped more than 40,000 prints, with $1.2 million in revenue in 2008.
Source: BusinessWeek
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