Tuesday, January 5, 2010

Wiping Lead Off Your Hands

(Post: English)
"In 2007, as lead-tainted toys made headlines, consultant Mike McKinnon encountered a government-developed method to remove lead dust and other heavy metals from the skin."

The technology, created by the Centers for Disease Control and Prevention, seemed easy and cheap to manufacture, didnt have competitors on the market, and was something that people would actually buy - all the criteria McKinnon used when helping corporate clients develop new products.

His consulting company, Numidian5, licensed the technology, and he raised $500,000 from private investors to spin it out as a new venture last year.

The product, dubbed Hygenall, is a hand wipe with a substance that bonds to lead dust and allows it to rinse away.

Based in Huntsville, Ala., Hygenall has 14 employees and outsources production to a plant in Pennsylvania.

The product comes in 20-ounce cans with a suggested retail price of $6.99.

McKinnon, 48, is targeting young mothers concerned about lead contamination, and he hopes to sell to drug stores and other mass retailers, as well as online.

The company is also developing a separate product called Field Scrub for military use.

Hygenall just shipped for the first time in February, but McKinnon expects to sell at least $3 million worth in 2009.

Source: BusinessWeek

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