Sunday, January 10, 2010

Three Twins Organic Ice Cream

(Post: English)
"Don't let the name fool you - Three Twins Organic Ice Cream started as a one-man band. When Neal Gottlieb opened his shop in San Rafael, Calif., he did everything himself. He sold just $365 of ice cream his first day, Aug. 27, 2005."

Three Twins is up to 25 employees now at two locations and expects to generate at least $750,000 in revenue this year, double 2007's sales.

Gottlieb, a 31-year-old Cornell University graduate, got into the organic ice cream business after stints in finance and the Peace Corps in Morocco.

He started Three Twins - Gottlieb used to live with his twin brother and the brother's fiancee, who was also a twin, hence the store's name - with $70,000 of his own and has since raised $1 million from folks in the organic food biz to open a factory to make ice cream for retailers such as Whole Foods.

Gottlieb's California outlets stock more than a dozen flavors, and he has a notebook with more than 100 more he wants to try.

One is organic rocky road. The hitch: He hasn't been able to find a source of certified organic marshmallows.

Source: BusinessWeek

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