Pancake and Waffle Batter

(Post: English)
"Sean O'Connor opened his first restaurant in San Francisco shortly before the dot-com bust."

As business tanked, O'Connor, who had grown up in a restaurant family and studied hospitality management, retooled his concept, turning the full-service establishment into a bar and laying off most of his staff.

For fun, he spent a lot of time in the kitchen, playing around with various gizmos. A failed experiment making beignets with a whipped-cream charger sparked an idea: Why not put pancake batter in spray cans and market them to consumers?

In 2005, he teamed up with Nate Steck, a food manufacturing wizard, and raised $1.5 million to create the line and buy manufacturing equipment.

Last year, San Francisco's Batter Blaster and its 16 employees squeezed out $9 million in sales, retailing the cans for $5 a pop in over 10,000 stores across the country, including Costco and Whole Foods).

O'Connor, 37, and Steck, 40, plan to reinvest the 30% of their gross revenue into marketing and hope to double sales in 2009.

INFO:
With its unique, pressurized, patent pending process, Batter Blaster makes organic light and fluffy pancakes and light and crisp waffles in minutes!

Batter Blaster is fast, easy and fun for the whole family. Batter Blaster makes breakfast a blast! Just point, blast and cook!

Source: BusinessWeek