Saturday, January 9, 2010

Making Plastics That Taste Like Strawberry

(Post: English)
"Strawberry-flavored pacifiers. Spoons that taste like raspberry. Minty fresh mouth guards."

Corey Capasso of Woodcliff Lake, N.J., came up with the idea for yummy plastics in his freshman year at the University of Wisconsin at Madison.

He shopped it around to private investors and secured $250,000 in venture capital in early 2006.

Since then, the 22-year-old has put off completing his degree in finance to get his business, Add the Flavor, moving ahead.

Capasso's technology infuses flavor in the hydrocarbon molecules of plastic: Suck on the material, and the taste is released for up to 100 hours.

The plastic is dishwasher-safe and contains no Bisphenol A (BPA).

Capasso, who is working with plastic maker A. Schulman and polymer researchers at Wisconsin, recently secured more than $100,000 in bridge financing in exchange for equity in his startup.

He's now talking with several consumer-products companies about adding flavors and scents to their goods and hopes to have the first such product on store shelves in 2009.

Source: BusinessWeek
Add the Flavor

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