Harry Ipema and David Beckwith have an Internet tool that could help course owners survive a shakeout.
In 1995, the pair formed Fore! Reservations and set up a Web site where golfers could sign up for tee times.
Now they're also pitching a service to owners; they've turned their Burr Ridge company into a customizable database courses can tap into, in order to e-mail customers special offers or simple reminders to come play again.
About 2,000 of the nation's 10,000 courses pay $500 to $1,500 a year to subscribe to Fore! Reservations, which employs 26 people.
Ipema, 53, anticipates 2.5 million tee-time bookings this year, up from 1.7 million in 2007, when revenue hit $3.5 million.
Source: BusinessWeek
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